As 2023 is already three-quarters behind us, let’s take a look at some market data and examine the changes on the seller side over the past half year, especially with the Q4 peak season approaching.
- Social Media Marketing:
- According to research reports, 41% of Amazon sellers have started implementing social media marketing this year, representing a 15% increase from last year.
- Business Expansion:
- Research reports indicate that over 50% of sellers are planning to expand to new Amazon sites or broaden their business presence on other e-commerce platforms.
- Advertising Strategy:
- Reports show a 4% decrease in the use of on-site Amazon advertising compared to last year, while the use of search engine and paid advertising has increased by 6%, and social media advertising has risen by 5%.
- Data for various social media advertising platforms compared to last year is as follows:
- Facebook Ads: -67%
- YouTube Ads: +86%
- Instagram Ads: -11%
- Pinterest Ads: -8%
- TikTok Ads: +65%
- Snapchat Ads: +41%
- Fastest Year-on-Year Growth in Amazon Sites:
- Brazil Site: +220%
- Turkey Site: +80%
- Saudi Arabia Site: +50%
- Australia Site: +47%
- Japan Site: +53%
- Highest Percentage of Third-Party Sellers in Amazon Sites:
- United States: 83%
- Canada: 26%
- United Kingdom: 18%
- Mexico: 12%
- Germany: 10%
- France: 9%
- Australia: 9%
- Italy: 8%
- Spain: 6%
- Japan: 5%
That concludes today’s sharing. We hope this information is helpful for all sellers.